How did the tale of designer glasses become affordable glasses?

Vooglam
4 min readJun 10, 2022

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Have you thought of how these designer glasses reach your wardrobes? How did glasses gain momentum as a fashion accessory? What led to this push?

Well, there is a lot to answer and the tale is quite long to be told. So fasten your seatbelts and let’s take back to the time when we will tell you how designer glasses became a thing.

The tale of sunglasses

Though glasses are an accessory of fashion today but long before what ruled the realm was sunglasses. Yes, you might have seen many of the movies and ramp walk where celebrities just do not get enough after donning their sunglasses.

Just like Audrey Hepburn in ‘Breakfast at Tiffany’s, but glasses were a thing just like when we saw Merilyn Monroe in cat-eye glasses. But the experiment with the glasses was way less and it was more for sunglasses.

One must have definitely wished for the glasses to be as stylish as those off sunglasses. Actually, sunglasses were surely an option for fashion but they were also an item necessary to beat the heat. But it did change with time.

Change of time cycle

Well, every fashion runs out of its course, and every time something super new emerges. The same was in the case of glasses, people started experimenting with the style, though the varieties were less they did try to make a difference.

So did the change in the fashion cycle came, and fashion became genderless. The utility of glasses as an object to provide eye health changed into an accessory of fashion. Everyone wanted to have a pair that was in absolute trend. This led to the advent of designer glasses in collaboration with big brands.

You must be well aware of the story of aviator glasses, the flagship product of Ray-Ban. How did a set of glasses used in World War become a fashion statement in itself?

Ray-Ban took up the sale of aviators, withdrew every pair of aviators from local shops and they took out the new and revised aviators under the brand name. Aviators are no more just glasses that are sold at a local store but they are a brand in themselves and that’s how the designer glasses gained momentum. But at what cost?

The advent of the internet

The boom of the internet changed the game completely, earlier was just that designer brands had the monopoly, and now the small brands came into play as well. The designer glasses for men were usually out of the reach due to the prices these glasses offered.

But the internet provided an equal platform for every small and bigger player. Where everyone could make designer glasses and sell the glasses. As the internet gained prominence, so did the increase in competition among the players. This led to a reduction in the prices of designer glasses. Everyone might generally think that a reduction in the price may also cause reduced quality of the glasses. But they were focused to provide the utmost quality at less price, in such a way, the layperson was also able to afford designer glasses at absolute pocket-friendly prices. In this way, every person had access to designer prescription glasses.

Types of designer glasses

Now, when you are well aware of the story of the designer glasses, the next step is to get the glasses and add them to your favourite wardrobe collection. These fashion glasses for men are designed just for you, so let’s have a look at them.

Sports glasses- You might be thinking of how these athleisure glasses are all into mainstream glasses? But that’s the truth, sports glasses have entered the mainstream with an absolute blast and they have been rocking every look with utmost style. Need to pump up your boring office look? We got you all covered with absolutely stylish sports glasses.

Transparent glasses- An expert attention grabber in itself, these glasses have been specialising in being a perfect pick for every occasion as they have mastered the art of grabbing the maximum attention at a place. But the other quality of these glasses showcase is that they never overpower the complete outfit, a perfect sense of balance is always maintained.

Tortoiseshell glasses- These glasses have been there for almost a century, but at that time it was an actual tortoiseshell and now it is completely acetate. These glasses are known for their funky patterns and odd colour combination that makes them a favourite pick in both mainstream and celebrity realms. So this is your calling to get one.

Geometric glasses- No, there is no maths equation written on the glasses, they are known for their octagon and hexagon shapes. Something super different and out of the box, they have gained much momentum in a short time.

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Vooglam
Vooglam

Written by Vooglam

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Vooglam was founded in 2017. In April 2022, we made an evolution of the brand, changing the brand name from Voogueme to Vooglam.

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